Privacy Policy
Effective Date: January 2, 2026
We(“us,” or “our”) are committed to protecting your privacy and providing transparency about the collection, use, and disclosure of information when you interact with our websites, apps, advertising platforms, or other Services. This Privacy Policy describes the types of information we collect, how we use it, and your rights and choices regarding such information.
By using our Services, you agree to the terms described herein.
1. Scope of This Policy
This Privacy Policy applies to:
Individual Users: Visitors to our websites, apps, or Services that display advertisements.
Publishers: Websites or applications operated by us or our partners that display advertisements through our advertising technologies, including Google AdSense, Google AdX, or similar platforms.
It does not apply to third-party websites linked through our Services. Third-party privacy practices are governed by their own policies.
2. Information We Collect
We collect information to operate our Services effectively, deliver advertisements, analyze trends, and comply with legal obligations. The information falls into the following categories:
2.1 Information You Provide
Account Information: Name, email, phone number, company information (if provided).
Registration Data: User preferences and interests.
2.2 Automatically Collected Information
Device and Browser Data: Device type, operating system, browser version, IP address, language, time zone, and unique identifiers.
Usage and Interaction Data: Pages viewed, time spent on pages, clicks, impressions, ad interactions, and session details.
Cookies and Tracking Technologies: Persistent and session cookies, pixels, SDKs, and other tracking technologies used to deliver personalized ads, measure effectiveness, and improve Services.
Location Data: Approximate or precise location derived from IP, GPS, or device sensors (if enabled).
2.3 Third-Party Sources
We may also collect information from:
Advertising and Marketing Partners: Data about interactions with other websites, apps, or advertising campaigns.
Analytics Providers: Aggregated data on trends, audience segments, and engagement.
Affiliates and Joint Ventures: Information shared for operational, marketing, or research purposes.
Publicly Available Sources: Limited demographic or business information from public databases.
Example: A user clicking on a travel ad may have their engagement data aggregated across multiple websites to measure ad performance.
3. How We Use Information
We use collected information for multiple purposes:
3.1 Service Delivery
Provide requested content, features, and advertisements
Ensure functionality across devices and platforms
Personalize content, language, and advertisements
3.2 Advertising and Marketing
Frequency Capping: Limit repeated exposure to the same advertisement
Retargeting: Serve ads based on contextual signals or prior interactions, where permitted by applicable law and platform policies
Targeted Advertising: Deliver advertisements based on contextual information, general location, or user preferences, subject to user consent and applicable advertising platform policies
Performance Measurement: Evaluate ad impressions, clicks, conversions, and campaign effectiveness
3.3 Analytics and Research
Analyze engagement patterns and audience behavior
Develop new products or features based on aggregated data
Perform trend analyses and business intelligence reporting
3.4 Legal, Compliance, and Security
Detect, prevent, or investigate fraud, abuse, or security incidents
Comply with legal obligations, regulatory requirements, or government requests
Enforce terms of service and protect rights, property, or safety
3.5 Communications
Provide general informational updates through the website or Services
4. Cookies, Pixels, and Tracking Technologies
We and our partners use cookies and similar technologies to collect information about user interactions with our Services:
Functional Cookies: Maintain session state, preferences, and site functionality
Analytics Cookies: Track user engagement and usage patterns
Advertising Cookies: Serve personalized advertisements and measure performance
Third-Party Cookies: Partners may use cookies to deliver ads across platforms
4.1 User Choices
Browser settings allow users to accept, reject, or delete cookies
Industry opt-out tools include:
DAA WebChoices
NAI WebChoices
Mobile: DAA AppChoices
CTV: NAI CTV Choices
Note: Disabling cookies may limit certain features or personalized content. Ads may still be shown in a non-personalized form.
5. Information Sharing
We may share information in limited ways:
5.1 Service Providers
Vendors and contractors provide hosting, analytics, ad delivery, payment processing, and customer support. Contracts limit use to authorized purposes.
5.2 Affiliates
Information may be shared with affiliated companies for operational, marketing, or analytical purposes.
5.3 Advertising and Marketing Partners
Data may be shared to deliver interest-based advertising, measure effectiveness, and generate aggregated reporting.
5.4 Legal Requirements
We may disclose information when required by law, including subpoenas, court orders, or government requests. Information may also be shared to prevent fraud or enforce terms of service.
5.5 Business Transfers
5.6 User Consent
Data may be shared with third parties if you provide explicit consent.
6. User Rights and Choices
Depending on your location, you may exercise the following rights:
6.1 EU/EEA, UK, and Switzerland (GDPR)
Access your data
Correct inaccuracies
Request deletion
Restrict processing
Object to processing, including marketing
Data portability
6.2 California Residents (CCPA)
Know what information is collected
Request deletion
Opt out of sale of personal information
6.3 General Rights
Withdraw consent and opt out of marketing communications
Note: Exercising these rights will not result in service denial or discrimination.
7. Security and Data Retention
Administrative, technical, and physical safeguards protect information
Data is retained only as long as necessary:
Advertising: up to 60 days
Business operations, audits, analytics: up to 2 years
International transfers may occur, including to the US, with contractual or regulatory safeguards
8. Children’s Privacy
Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If such data is collected inadvertently, we will take reasonable steps to delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy at any time. Changes are effective upon posting. Continued use of Services constitutes acceptance.
10. Contact Information
For inquiries or to exercise privacy rights:
Email: [email protected]